About the Author

Murray Cowell is the Managing Partner and founder of Belmont Mail, an email marketing agency based in Southampton, providing specialist email marketing services to small and medium-sized businesses across Dorset, Hampshire and the South West.

Murray started his career in retail management, where the success of your sales & marketing is measured every day by how much money's in the till. By the age of 24 he was running the retail department of the Rownhams motorway service station, managing 5 outlets with 60 staff and a combined turnover of £30m.

After 5 years hands-on retail experience, he was hired by Whitbread to train their managers to think like retailers instead of publicans. Training led Murray into HR, and he spent the next 5 years advising senior management in the Granada Group and IBM on Employee Relations, before returning to training as a consultant.

Working with Momentum Inc, Murray has been hired by such companies as IBM, Serco, Marsh, Aviva, Network Rail, Balfour Beatty and Siemens to train their sales teams and project managers to think more commercially, and to be more influential in their negotiations.

In 2008 Murray founded Belmont Internet Marketing after having difficulty finding a quality company to market his business online. All the companies he came across were driven either by technical experts or graphic designers, and none of them seemed to understand marketing.

He spotted a gap in the market for an internet marketing company based on good, solid sales & marketing experience. By basing campaigns on well-established marketing principles and using a network of trusted partners to deliver the service, Belmont is able to provide customers with better results and a measurable return on their investment.

However, it is in the area of email marketing that Belmont has really excelled, which is why in 2012 the company has been renamed as Belmont Mail, to specialise solely in that area.